How True Is That Most Pleasurable Things in Life Are Bad for You free essay sample

Pleasurable things wipe out dread, uneasiness and stress. People can't be upbeat and discouraged simultaneously. It is outlandish. It encourages you to top yourself off with positive vitality and the negative needs to leave. Dread , nervousness , stress , trouble, etc will simply vanish. Pleasurable things can do no damage to all of us as long as we are doing the correct things. Snoozing on a blustery day, perusing, watching motion pictures, sports and more are the straightforward pleasurable things for the vast majority. These are the things that we regularly do. A large portion of them benefits us. For instance, perusing increment our insight and sports keep us fit. Life is short, do things that give us joy when we have spare chance to make an incredible most. Pleasurable things can just mischief silly individuals who accomplish something which adversely influence them. Other than that, you can produce constructive vitality to others. Pleasurable things don't just profit you yet it additionally benefits the individuals around you. We will compose a custom exposition test on How True Is That Most Pleasurable Things in Life Are Bad for You? or then again any comparative theme explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page They are decidedly influenced. Simultaneously, others send positive vitality back to you. It makes a superior and increasingly upbeat condition or climate. In this way it turns into a quiet spot for everybody. Sex is additionally one of the pleasurable things throughout our life. We have become progressively liberal as time has proceeded onward. A large number of us acknowledged this reality. It is lawful to engage in sexual relations with your affection one after marriage. A harmony among sex and love should be made as it can improve the connection between spouse wife. This is human instinct. Also, sex can improve our wellbeing. For instance, there is an examination done by American Scientist and Sex Advice Feature writer said that sex not exclusively can forestall you to come down with a bug or fly effectively, it can likewise improve the nature of hair, skin and nails simultaneously. Life is vacant, similar to a bit of plain paper. At that point we began to compose on it and become our own history. We generally have options what to compose on it. At the point when reached an incredible finish, nobody plan to see the history finished with an exhausting or a dismal passage. We simply need to shading our existence with pleasurable things. Fortunate or unfortunate, it is exactly how you see things throughout your life.

Ocean Park Brand Equity Essay

I am truly tank to Mr. Nicholas Tam for supporting me constantly and spending numerous hours on my last year venture. This was completely valued that he gave numerous expert and helpful advices and proposals to me. Else, I might likewise want to expresses gratitude toward Mr. C. N. Lo as my subsequent marker and give me proposal to improve my undertaking. Unique Ocean Park Hong Kong is a home-developed fortune. It is additionally one of the most well known carnivals on the planet, giving instructive, protection and amusement. Sea Park Hong Kong has carried delight to nearby and abroad guests all through her 30-year history. She gives everybody access Hong Kong has a unique and paramount encounters. In these 30 years, it encountered numerous effects that are happened by outside and within the association. They additionally recorded a shortage for a specific years. Be that as it may, it was completed the upheavals constantly. A short time later, the business is as yet running. As of late, some data demonstrated that the positioning of the most mainstream event congregation of the world, which is the Ocean Park Hong Kong higher than Hong Kong Disneyland. At last, through review, center gathering meeting and brands execution measures, to reason that the brand value of Ocean Park was better. Better authority, better quality, develops client devotion. Section I †INTRODUCTION Ocean Park is one of the amusement stops in Hong Kong. â€Å"Marine† is the greater part subject of the recreation center. It is situated at the Southern District of Hong Kong, and it was opened on 10 January 1977. It was developed at a land conceded by the administration, and afterward the subsidizing of development is allowed by the Hong Kong Jockey Club (HKJC), and it likewise worked by HKJC. In January 1979, Ocean Park presented a Killer Whale for the guests. It turns into a one of the selling purposes of the recreation center. In the commencement stage, there isn't sufficient diversion rides for the general population. Be that as it may, there was extended their size of the recreation center, and expanded substantially more entertainment rides into the recreation center. The working capital of Ocean Park was relies upon the income from tickets and gift from HKJC in prior stage. It additionally has a huge deficiency for quite a while on the grounds that the cost is determined to the low side. In 1 July 1987, the â€Å"Ocean Park Ordinance† is established by the administration. HKJC will allowed that they are set up the trust with $200M subsidizing. In this time, Ocean Park turns into a non-benefit making association and necessities to self-fund. The recreation center changed their business to business arranged, and expanding its ticket cost. In this manner, the recreation center upgraded its budgetary conditions to be sure. In 1998, the recreation center recorded deficiency again brought about by certain variables, for example, East Asian Financial Crisis. In spite of the fact that it got 2 pandas from China, it despite everything couldn't expand the visitor’s fascination of the recreation center. The recreation center additionally shut the water attractions and the Middle Kingdom. And afterward, it presented greater diversion ascends for guests particularly for the adolescents, for example, the Abyss Turbo Drop and the Mine Train. In Fiscal Year 2004/2005, there are in excess of 4 million guests during a year. This is reestablishing the record since the recreation center is opened. It is caused that PRC government actualized the â€Å"Individual Visit Scheme† under CEPA. Sea Park uncovered its redevelopment plan in 2005, which will redesigns the quality and accessibility of highlights at the recreation center. This is reaction the effects from the opening of Disneyland. Sea Park is additionally held a weighty function for its redevelopment venture in November of 2006. As indicated by the Attraction Attendance 2008 discharges by Economics Research Associates (ERA) and Themed Entertainment Association (TEA) on 16 April, Ocean Park is the world’s number 15 amusement park, Asia’s fifth amusement park (Judith Rubin, 2009). (Reference section 1b) 1. Industry Background The travel industry is one of the four key enterprises in the Hong Kong economy. There were two kinds of the travel industry which were inbound the travel industry and outbound. For inbound the travel industry, there were 5 gatherings of sub-ventures which included retail exchange, lodgings and motel, Restaurants, Cross-limit traveler transport administrations and others. The worth included of the travel industry in 2006 and 2007 were HK$45,300 Million and HK$52,300 Million. There was expanded around 14% from 2006 to 2007. Furthermore, the work in this industry in 2006 and 2007 was 176,300 and 193,800. There was expanded around over 8% from 2006 to 2007 (Census and Statistics Department, HKSAR, 2009). (Reference section 9) In request to help the poor financial condition, Hong Kong government was given some supporting ventures to the travel industry, for example, â€Å"the Closer Economic Partnership Arrangement (CEPA)† and â€Å"Individual Visit Scheme†. These undertakings both were helped out PRC. Sea Park is one of the participators in the carnival advertise. Its significant rival is Hong Kong Disneyland. Before Disneyland included its business in Hong Kong, Ocean Park was the only one participator in this market during the other event congregations were shut their business, for example, Lai Chi Kok Amusement Park. Then again, the entertainment mecca from neighbor nation ought to likewise be the significant contenders for Ocean Park, for example, Happy Valley from Shenzhen, PRC. As a popular milestone of Hong Kong, Ocean Park was an effective organization in this industry. As per the Attraction Attendance 2008, the 2008 participation was equivalent to 5. 03 Million. It was a main brand of the event congregation advertise (Judith Rubin, 2009) (Appendix 1b). Taking everything into account, Ocean Park ought to catch the open door got from expanding participation and the supporting from government, and center its ability for confronting the danger created by serious rivalry from the neighbor nation. 2. Articulation of issue In past specific years, Ocean Park confronted impacts in various timeframe, for instance, East Asian Financial Crisis, SARS, and outer condition. For the budgetary issue, Ocean Park was confronted the monetary trouble on past specific years particularly for the East Asian money related emergency. In addition, for the outer natural issue, Ocean Park ought to likewise be looked to the new participants of Hong Kong event congregation advertise that was Disneyland. Sea Park was a local popular brand in Hong Kong. Then again, Disneyland was a worldwide renowned brand. The general size of association of Ocean Park ought to be littler than Disneyland. 3. Reason for the examination Propose of this investigation is to comprehend customer’s brand value of Ocean Park. A consequence of poll overview is to discover the sources (Brand Equity Ten) of brand value of Ocean Park. Base on the discoveries of the overview, recommend that the basic achievement factor of the amusement park. Section II †LITERATURE REVIEW The Brand Equity Ten will apply in this examination, which is a powerful technique to assess brand value. Ten arrangements of measures assembled into five classes, are appeared in Table 1. The initial four classes are to quantify client view of the brand. The four classifications of brand value are including dedication, saw quality, affiliations, and mindfulness. The last classification is to gather data from the market based data instead of legitimately from clients (D. Aaker, 1996). 1. Steadfastness Measures Since it is presently broadly perceived that it is significantly less expensive and substantially more gainful to continue existing clients than to win new ones, client maintenance become a significant objective for most associations. On a basic level it’s basic: you simply need to keep your current client (N. Slope, J. Alexander, 2006). The Hong Kong carnival industry was made an imposing business model devotion during there was just two participators in the market, for example, Ocean Park and Disneyland. The faithfulness of these two event congregations may be produced by commitment of its clients, for example, the client would be looked for some experience encounters at Ocean park during there was given many rush rides. In addition, if the client would be discovered some account of fantasies, they would go to Disneyland, it is on the grounds that client can be met numerous celebrated characters like Mickey Mouse. 1. Value Premium â€Å"A fundamental pointer of dependability is the sum a client will pay for the brand in examination with another brand (or set of correlation brands) offering comparable benefits†(D.Aaker, 1996). For the confirmation expenses of both Ocean Park and Disneyland, there was an enormous contrast between parks. For example, in the adult’s general confirmation expenses, Ocean Park was HK$208, and Disneyland was HK$350. In this way, the value premium ought to be HK$142. 1. Seen Quality/Leadership Measures â€Å"Perceived quality is regularly the key situating measurement for corporate brands, (for example, Toshiba or Ford) and different brands that extend over item classes, (for example, Weight Watchers, Kraft, and store brands, for example, Safeway Select). Since these brands length item classes, they are more averse to be driven by useful advantages, and saw quality is probably going to assume a bigger job. (D. Aaker, 2009) For Ocean Park, it gave diverse beguilement offices to guests. Furthermore, Disneyland gave the tale of fantasies to guests. Guests could win the various encounters during they are visiting these two parks. They would utilize the last understanding to assess the apparent nature of the parks. â€Å"Leading brands are seen to be applicable, one of a kind and convincing. They move client reliability and empower associations to charge cost premiums. They increment haggling power with colleagues, make it simpler to enlist and hold gifted representatives and furnish associations with clear key bearing and stages for future development. †(B. VanAuken, 2007) Both Ocean Park and Disneyland were played out their administrations at an extraordinary and convincing ways. For instance, Ocean Park gives a

Program Assistant Introduction Elaine Kubik COLUMBIA UNIVERSITY - SIPA Admissions Blog

Program Assistant Introduction Elaine Kubik COLUMBIA UNIVERSITY - SIPA Admissions Blog While I wrapped up the Admissions Office PA introductions a couple weeks ago, we do have a new addition to the team. Elaine Kubik  is  a program assistant for the MPA-DP program. Elaine  helps the MPA-DP  team with marketing and bringing great speakers to campus. If you have any questions about the MPA-DP program feel free to reach out to her at mek2211@columbia.edu. Elaine Kubik is a second year MPA-Development Practice candidate at SIPA. She is focusing her studies on corporate social responsibility and examining how private sector companies can contribute to the growth of developing countries. Elaine was born in Panama and raised all over the world as a military dependent.  Prior to SIPA Elaine worked for five years in both the public and private sectors in marketing and communications. Upon graduating Elaine hopes to work with private companies in increasing the sustainability of their products and their commitment to their communities. You can follow her on Twitter at @elainekubik. In a brief QA for the Admissions Blog, she had this to share: What attracted you to SIPA and Columbia University? The MPA-Development Practice curriculum was the perfect blend of foundational, required courses and opportunity to take elective courses. The first year was spent focusing heavily on economics, health policy, food policy and learning about the different intersections of development in terms of programs and policies. Now, in my second year I’m able to hone in on my interests and build out my skillset in a specific area. What has been the best part of your SIPA experience? One of the best parts of my SIPA experience has been the MPA-DP summer placement. In the summer of 2015 I was able to go to Maseru, Lesotho and work with a global health organization on their HIV programs. It’s one thing to learn about health policies and programs at school, but it’s another thing to be on the ground and helping to implement it. Did you choose to attend SIPA to change careers, or to gain experience in a career path you already had experience in? I chose to pursue a graduate degree because I wanted to advance in my career and make a slight change in my professional direction. I was heavily focused on marketing communications before SIPA and I knew I wanted to get into the world of development. The MPA-DP program is making this possible and I’ll have the network connections to get the right position afterwards. SIPA features lots of events for students to attend. Is there any interesting presentation that you have attended that you could comment upon? It’s so easy to have a jam-packed schedule! There are many opportunities to attend workshops or attend a speaker event. The most memorable events have been hearing Michael Kimmel speak about masculinities and attending a mobile data collection workshop facilitated by the same team that did contract tracing for Ebola at The Earth Institute. Have you taken classes at other Columbia Schools? My schedule for my second year has been much more flexible and I’m able to take a class at Columbia Business School. It’s a great course on negotiations and the course has a great blend of lecture and role-plays. Soon we’ll have a large group negotiation with the negotiation students at the Columbia Law School. What was the most challenging aspect of the application process? One of the most challenging parts was getting the recommendations. Throughout the entire graduate application process and even scholarship/fellowship applications, it’s easy to teeter on the edge of burning out your recommenders. It’s a tricky process to maintain the relationship and also satisfy the requirements (and large quantities) of applications. [Photo courtesy of Elaine Kubik]

How to Write a Literacy Narrative

I first learned to read at the age of three while sitting on my grandmother’s lap in her high-rise apartment on Lake Shore Drive in Chicago, IL. While flipping casually through Time magazine, she noticed how I took a keen interest in the blur of black and white shapes on the page. Soon, I was following her wrinkled finger from one word to the next, sounding them out, until those words came into focus, and I could read. It felt as though I had unlocked time itself. What Is a â€Å"Literacy Narrative?† What are your strongest memories of reading and writing? These stories, otherwise known as â€Å"literacy narratives,† allow writers to talk through and discover their relationships with reading, writing, and speaking in all its forms. Narrowing in on specific moments reveals the significance of literacy’s impact on our lives, conjuring up buried emotions tied to the power of language, communication, and expression. To be â€Å"literate† implies the ability to decode language on its most basic terms, but literacy also expands to one’s ability to read and write the world — to find and make meaning out of our relationships with texts, ourselves, and the world around us. At any given moment, we orbit language worlds. Soccer players, for example, learn the language of the game. Doctors talk in technical medical terms. Fishermen speak the sounds of the sea. And in each of these worlds, our literacy in these specific languages allows us to navigate, participate and contribute to the depth of knowledge generated within them. Famous writers like Annie Dillard, author of The Writing Life, and Anne Lammot, Bird by Bird, have penned literacy narratives to reveal the highs and lows of language learning, literacies, and the written word. But you don’t have to be famous to tell your own literacy narrative — everyone has their own story to tell about their relationships with reading and writing. In fact, the Digital Archive of Literacy Narratives at the University of Illinois at Urbana-Champaign offers a publicly accessible archive of personal literacy narratives in multiple formats featuring over 6,000 entries. Each shows the range of subjects, themes, and ways into the literacy narrative process as well as variations in terms of voice, tone, and style. How to Write Your Own Literacy Narrative Ready to write your own literacy narrative but don’t know where to begin? Think of a story linked to your personal history of reading and writing. Perhaps you want to write about your favorite author or book and its impact on your life. Maybe you remember your first brush with the sublime power of poetry. Do you remember the time you first learned to read, write or speak in another language? Or maybe the story of your first big writing project comes to mind. Make sure to consider why this particular story is the most important one to tell. Usually, there are powerful lessons and revelations uncovered in the telling of a literacy narrative.Wherever you begin, picture the first scene that comes to mind in relation to this story, using descriptive details. Tell us where you were, who you were with, and what you were doing in this specific moment when your literacy narrative begins. For example, a story about your favorite book may begin with a description of where you were when the book first landed in your hands. If you’re writing about your discovery of poetry, tell us exactly where you were when you first felt that spark. Do you remember where you were when you first learned a new word in a second language?Continue from there to explore the ways in which this experience had meaning for you. What other memories are triggered in the telling of this first scene? Where did this experience lead you in your writing and reading journey? To what extent did it transform you or your ideas about the world? What challenges did you face in the process? How did this particular literacy narrative shape your life story? How do questions of  power or knowledge come into play in your literacy narrative? Writing Toward a Shared Humanity Writing literacy narratives can be a joyful process, but it can also trigger untapped feelings about the complexities of literacy. Many of us carry scars and wounds from early literacy experiences. Writing it down can help us explore and reconcile these feelings in order to strengthen our relationship with reading and writing. Writing literacy narratives can also help us learn about ourselves as consumers and producers of words, revealing the intricacies of knowledge, culture, and power bound up in language and literacies. Ultimately, telling our literacy stories brings us closer to ourselves and each other in our collective desire to express and communicate a shared humanity.​ Amanda Leigh Lichtenstein is a poet, writer, and educator from Chicago, IL (USA) who currently splits her time in East Africa. Her essays on arts, culture, and education appear in Teaching Artist Journal, Art in the Public Interest, Teachers Writers Magazine, Teaching Tolerance, The Equity Collective, AramcoWorld, Selamta, The Forward, among others.

Fraud, Deceptions, and Downright Lies About Creative Writing College Exposed

Fraud, Deceptions, and Downright Lies About Creative Writing College Exposed Each email can help you to generate some suggestions to compose stories. A copywriter is anticipated to be skilled in inventing fantastic advertising ideas and putting them to paper in a very articulate and efficient method. She is a person tasked to write the text used for advertisements in magazines, newspapers, television, radio and other kinds of media. Also, there are a number of courses offered over the summertime, so one can complete two decades of a traditional program in a year and a half. Entering the college years is something which's really hard for children. At the close of the day it's an individual decision and one which ought to be thought through carefully. You blog a bit at night. What the In-Crowd Won't Tell You About Creative Writing College If you're considering working with a copywriter (or becoming one), it's important to understand that there's more than one sort of copywr iting and over one sort of copywriter. Copywriting can be a really rewarding job. Copywriting also needs a fantastic comprehension of layout and typography as visuals are yet another critical portion of marketing and marketing. The Ultimate Creative Writing College Trick Most colleges supply an English major. It's incredibly frustrating to be among the only students ready to increase their hand and supply an opinion. Just take into account the sort of graduate program the school has. It requires an intermediate level of knowledge in a second language to allow a writer the flexibility to experiment with the first language, as their website states. Very good education helps people to construct a career. The program involves a great deal of study in many varieties of literature from other time periods to ensure students have a well-rounded background. Students will have a number of opportunities to volunteer locally and discover exactly how much their specific talents are valued in the world whilst making an important contribution to it. Creative writing also acts as a trustworthy type of self-therapy. Spanish-language writers ought to be aware that they ought to understand English, as many of the classes and the reading material will be in English. So far as the students are involved, writing a research paper is among the toughest and frustrating endeavor in their opinion. Among other on-line services, which provide essay writing, College-essay-helper. Creative Writing College Secrets That No One Else Knows About You write as you love to write and all that. Education has always been a significant part my life and I bel ieve it always will be. What You Don't Know About Creative Writing College Creative writing courses might be repeated for extra credit. Simply take some on-line courses You may not have enough time to attend a normal university, but it doesn't mean that you can't learn. A lot of students trust us and know they can rely on us. Second year students may submit an application for the creative writing program. Creative Writing College - Is it a Scam? It is very important that you outdo her to find an offer. Customers earn their orders, invest money and become expected papers of the maximum quality ever. Even when you aren't an organization. Creative Writing College - Is it a Scam? In the world today, communication through creative writing is increasing in popularity. Wherever you're in the Earth, you can write with us. You will be able to acquire the fulfillment of the educational experience without needing to rearrange your life. The fact of today's world is that it's a goo d deal easier to have a job that could support you when you own a college degree than if you don't. There are only a few people who tap onto this kind of unfamiliar yet creative and enjoyable field. A very wide word like Fine Arts would mean unique things for various fields. Try and be fairly specific, since the term scholarship is probably going to bring up thousands of websites that do not apply to you. If you own a feeling of what you would like to do after you graduate, see whether any alumni of the program are pursuing that sort of career.

Merci Beaucoup Free Essays

No other city in the world can have an outstanding classical and modern architecture, free-spirited fashion, a unique culture, and exotic cuisine like Paris. Located on the River Seine, Paris offers famous tourist attractions such as the Eiffel Tower, the Louvre, and the Notre Dame Cathedral just to name a few. France’s captivating capital, is said to be one of the most visited cities nowadays. We will write a custom essay sample on Merci Beaucoup or any similar topic only for you Order Now Once tourists visit Paris, they instantly fall in love with this sensational city. Walking in the mazes streets of Paris, I was compelled to gaze upon the Notre Dame Cathedral. Its gothic, antiquated architecture is so distinctive. Looking up at the eerie sculptures above the cathedral, I could feel my face light up. The cathedral was so stunning to look at! As I examined the massive voluminous bell and the eye-catching intricate carvings, I was awed. The cathedral looked very exquisite with its towering walls. I felt like I was in the old, Medieval Age. There is no doubt that the Notre Dame Cathedral is the most famous cathedral worldwide. Across the river, I got a glimpse of the renowned glass pyramid museum, the Louvre, a museum exceptional by any other. Inside the museum, I stumbled upon colorful artworks, shiny marble sculptures, and famous oil paintings such as the â€Å"Mona Lisa† by Leonardo DaVinci. I was charmed by this strange metallic sculpture. It wasn’t really famous although its peculiar shape and gleaming color seemed to attract my eyes. The Louvre is also the world’s best museum, with its avant-garde architecture and its legendary paintings. Of course, no tourist can miss visiting the magnificent Eiffel Tower, the symbol of Paris. The elevator going to the top of the Eiffel Tower is cramped with people, some of whom are pick-pocketers to be alert to watch out for. Up in the Eiffel Tower, I saw the panoramic view of Paris. The Football field and the towering skyscrapers were marvelous and breathtaking to look at. At night, the Eiffel Tower sparkles with light. My eyes lit up with awe and wonder. This was the time I feel in love with this city. Most people enjoy a little bit of label, and Paris is a great place to buy cheaper designer items since Paris is the â€Å"fashion capital of the world†. Paris is home to many famous fashion houses such as, â€Å"Louis Vuitton†, â€Å"Chanel†, â€Å"Dior† etc. Tourists shouldn’t miss out window-shopping at Champ- Elysees. It has all the high-class boutiques from designers all around the world. The greatest part about a trip in Paris is their delicious, diverse, mouth-watering French cuisine. Their croissants and baguettes have the perfect blend of crispy and soft; their various aged cheese are filled with bold flavor but have a horrid stench although the cheeses are a great compliment with their large velvet French grapes and lastly, who could forget about macaroons? Macaroons originated in France; therefore, France hosts the best macaroons in the world. Stop by at the renowned Lauderee macaroon shop and try one of their mouth-watering, traditionally handmade, signature macaroons. They are described to be the best macaroons worldwide. Tourists can find great food in Paris anywhere, from Michelin star restaurants to patisseries and street food. No city in the world can ever be compared to Paris. The towering Cathedral, avant-garde architectures, haute couture and Lauderee macaroons say it all. Paris has the best of everything. It is the city of dreams. Paris ‘ streets are also filled with life and history. Tourists who visit this breathtaking city will surely come off with more than just a simple â€Å"merci†. How to cite Merci Beaucoup, Papers

The Immortal Life of Henrietta Lacks free essay sample

Lacks is a mother of five and leads a regular and happy life with her husband, children, and other relatives. This perfect world suddenly disappears when she realises that she has a knot in her womb. She goes to John Hopkins Hospital for treatment. She has cervical cancer. The hospital takes advantage of the situation and of her colour. They use her cancerous cells for research. They repeatedly expose her to high amounts of radiation in order to extract more cells. Years after her inevitable death, her family c to know about HeLa. They are devastated. Through her portrayal of the impact that the revelation of HeLa had on the Lacks family and the fact that the doctors at John Hopkins repeatedly exposed Henrietta to radiation in order to take cancerous cells from her body, Rebecca Skloot brings two questions to mind- Does science murder to dissect? Is taking someone’s cells without their permission ethical? II. We will write a custom essay sample on The Immortal Life of Henrietta Lacks or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The Author’s Background Rebecca Skloot is a science writer. She has written articles for the New York Times Magazine, O, The Oprah Magazine, and Discover, on topics like goldfish urgery, tissue ownership rights, race and medicine, and food politics (Skloot www). Skloot attained her Bachelor’s degree in biological sciences, and her MFA in creative non-fiction writing (Skloot, www). Being a graduate in biological sciences, Skloot would have a thorough understanding of the main argument presented by the story of Henrietta Lacks. The very fact that Skloot has written on tissue ownership rights and, race and medicine, implies that she has researched both topics well and is an authority on them. She perfectly combines scientific knowledge with emotional impact in the book. She uses the Henrietta Lacks’s daughter, Deborah’s feelings and emotions to literally tug at the heartstrings of the audience. Rebecca Skloot presents the facts as they are. Although, she does try to imply the fact that Henrietta’s cells were used because of her color; however, she leaves it to the reader to form their own opinion as to whether it was right or not. Skloot does not allow her opinion to come in the way and bias the author’s viewpoint. She presents the differing viewpoints and opinions of the family and the researchers. III. The Book’s Argument Rebecca Skloot’s main argument in the book is that researchers should take permission from people before using their cells, tissues, or any other body part for research. It does not matter if the tissue is waste material after a surgery; it was a part of the other person’s body at some point. The person has privacy rights and nobody, regardless of level of authority has a right to violate that privacy. The author develops her argument by quoting what researchers the world over have to say about the case, by talking about the family, and also by mentioning an interesting case called Moore vs. Regents of University of California (Moore vs Regents www). Rebecca Skloot met a lot of doctors and scientists when writing the book. She went to John Hopkins Hospital numerous times during the ten year time period. Researchers in the hospital claimed that Dr. George Gey, the first person to work with the HeLa cells did not earn a lot of money from Henrietta’s cells. (John Hopkins www). However, other researchers in countries like Sweden, Russia, and France earned a lot of money for just researching. A certain amount of the taxes that we pay are contributed to research in the sciences. Henrietta’s cancerous cells helped form a vaccine for polio. They were used for testing human sensitivity to cosmetics. Cancer research is being aided by cancerous HeLa cells. All these researchers acknowledge the fact that Henrietta’s cells are priceless and they have led to enormous breakthroughs in medicinal science. Very few, however, concede to the fact that Henrietta’s family should be compensated and that Henrietta should have been asked before her cells were taken. Henrietta Lacks’s children were devastated when they realised that their mother’s cells had been taken without her permission. They felt that it was unfair that they were living in penury- they could not afford college, health insurance, or any of the luxuries that the rest of the world takes for granted; while their mother’s cells were earning scientists millions of dollars. The emotional impact on the family was even greater. Henrietta’s daughter Deborah is literally the driving force of the book. Skloot helps her make peace with HeLa cells and the fact that although it is not well acknowledged, her mother’s contribution to science would help other people in need- it would be invaluable. The children research their mother by reading articles on her. They try to visualise what kind of a person she would have been. The mood point that Skloot tries to make here is that, although the children knew how their mother’s cells helped the world, they did not basic things about her like- what colour she liked best, what kind of clothes she liked to wear, what she liked to do. They wanted recognition more than compensation. They wanted the world to realise that their mother was a person too (New York Times www). Skloot’s use of the Moore vs Regents of UCLA case plays a very important role in defining the purpose of the book. John Moore was being treated for hairy cell leukaemia by Dr. Golde of UCLA. Golde saw this as a wonderful opportunity to start of a new line of cells-the Moore cells. Therefore, he repeatedly took cells from the patient’s body over a period of seven years. Golde took samples of blood, bone marrow and spleen for Moore. When Moore finally came to know what was happening through his attorney, he fought the case in court against UCLA for malpractice. The court verdict conceded to the fact that Moore had a right to know what was happening to his cells but he did not have any right over a discarded part of his body. Through this example, Rebecca Skloot emphasises the rights of the patient over even discarded parts of their body. It is not ethical to take someone’s cells without asking. They have a right over every part of their body and they have a right to knowledge (Moore www). IV. Opposing Points of View Many people, however, argue that cell research is invaluable and it helps people in wonderful ways. Researchers say that the amount of good that cell research does by saving people’s lives is much too great to be evil. It has led to vaccines being created for illnesses like polio, smallpox, chickenpox and mumps. It can also help cure Alzheimer’s, Parkinson’s and spinal cord injuries. The two examples below help support the opposing viewpoints. On the 8th of June this year, Timothy Brown had been cured of AIDS using stem cell research. The blood stem cell transplant that he received was particularly resistant to the HIV virus. Researchers hope to treat other such cases with umbilical cord transplants. This example contradicts with the argument in the book in the sense that it opposes Skloot’s implied claim that cell research is not as good as it seems. Although, there is no apparent controversy about ownership rights in this case, there is still a remote chance of some sort of scandal. The scale of this treatment was not too large and as a result it does not have a negative impact on either the patient or the donor. Probably the fact that there are a lot more laws concerning research nowadays prevents a case like Henrietta Lacks’s case (ABC news www). Other scientists claim that although the patient has a right to know if their cells are being used for research, they cannot lay any claim on the profits from the research other than treatment (San Diego www). This viewpoint would be unethical in the view of the book because it completely contradicts the book’s main argument. It is important to advance in technology but it should not be so overbearing that all rules are forgotten. If a scientist is working on new type of cell research, they need to comply to all the ethics associated with it. They cannot just let a patient be ignorant of the fact that their cells are being used. Doctors in John Hopkins have dedicated an entire section to Henrietta Lacks on their website. However, they do not feel even a little remorseful about the fact that they had not asked either Henrietta or her family for permission to use her cells for research (John Hopkins www). V. Conclusion In conclusion, The Immortal Life of Henrietta Lacks emphasises that although the HeLa cells play a very important role in advancing major technology, the scientists should have informed the Lacks family that the cells were being used. Ethicality would have been in actually asking either Henrietta or her husband for written permission to use the cells. Rebecca Skloot perfectly contrasts the views of the family and the views of researchers. Skloot does not try to imply that cell research is wrong, she just calls for a more ethical procedure. Her purpose was also to tell the world about Henrietta’s story. She brings to light the fact that we have all been helped by Henrietta in some way or the other. She persuades the audience to be thankful to this great woman. It was indeed a touching and beautiful narrative. VI. Works Cited