Why International Banking Corporation Views Their Talent as Their Best Essay

Why International Banking Corporation Views Their Talent as Their Best Asset - Essay Example This paper illustrates that the international banking corporation has increased its trust in its talent; thus, increasing their productivity. The International Banking Corporation has its talent of giving services to international countries; thus, diversifying different services to different individuals from different countries. Basing its facts on the Human Resource Management theory, models and aspects, the international Banking Corporation utilizes its talent and values as important assets. No one can entrust an aspect, which has no advantage or no benefit. That is the reason as to why the International Banking Corporation treasures its talent of offering financial services to international customers including individual and organization customers. Firstly, the International Banking Corporation believes in its talent since it is a major service provider in the world. The talent that the International Banking Corporation has gives strategic plans for the future. The Strategic Human Resource Management and Resource-based theory has helped the International Banking Corporation to attain great heights. The talents owned by the International Banking Corporation are defined by the theories and concepts of the Human Resource Management. The International Banking Corporation has developed greatly by believing in the talents and resources. Resources available for the corporation have been well utilized to see the corporation reach great heights. Basing on strategic management, the resource-based theory gives a change in the strategic management. This is thought from an outside-in approach. The international banking corporation has a strategic management that has the role of managing all aspects of management in the corporation. This means that the corporation has the talent of managing the corporation’s activities, thus; provide better services to clients. In this corporation, the internal resources of the corporation create a starting point for giving determi nation to corporation success, in contrast to the old paradigm of outside-in thinking. This theory applies to Human Resource Management states â€Å"it is people that encompass the properties assumptions of value, rareness, inimitability, and non-substitution, – which are the necessary conditions for organizational success†.

The Development of the Marketing Thought Essay Example | Topics and Well Written Essays - 1750 words

The Development of the Marketing Thought - Essay Example These forces, while closely interrelated, produced fickle consumer markets which are more sensitive to price, services, and such other features which create customer value that a slight difference would equate to huge economic losses. From transactional marketing to relational marketing follows a tool for building customer relationships: customer relationship management. If developed and implemented effectively, Strategic CRM has been a guiding tool for most businesses today in competition-filled markets for without a loyal customer base, the business will eventually remain stagnant and cease to exist. After more than a decade of confining the marketing concept as â€Å"a process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives,† the American Marketing Association developed another definition of marketing, describing it as â€Å"...an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.† ... s, marketing evolved from a cold means to maneuver a product into the market in both ways strategical and tactical to a humanitarian obligation that likewise yields two-way benefits; only that in the second definition, marketing purports to be the only tool to stay profitable in the industry taking into consideration the radical changes in the business environment. In brief from a product-oriented approach, organizations now divert their attention to their customers and in creating a profitable rapport with them. Marketing Paradigm Shift? The so-called shift in marketing paradigm is seemingly misguiding as what a few authors contest. What is considered a paradigm shift is not applicable to how the marketing concept evolved from transactional into being relational. Some studies have indicated that transactional and relational marketing may still co-exist today although the former is slowly dominated by the latter with the rise of the web technology where direct marketing became virtua lly possible not to mention, efficient for both buyer and seller. Business firms used to concentrate only on the mass production of goods with less or without particular consideration to consumer relations knowing that the consumers will patronize such products anyway through an unsegmented promotional technique. There was technically no form of personality and individuality -- absence of a human touch. In the business equation, there were only enthusiastic retailers and submissive buyers; therefore in theory, businesses did not consider the profitability of confining the emotional link in between human transactions. In the early 1980s, Len Berry coined the term relationship marketing, describing it as the strategical approach that invites, improves, and maintains customer relationships.

Analysis Of The Story Of An Hour

Analysis Of The Story Of An Hour Exploring the plot structure of Kate Chopin s short story The Story of an Hour, analyzing how this sets the scene for the events to unfold, and then builds the tension before the climax which lays bare disturbing insights into the protagonist s character. Finally, there is rapidly falling tension briefly set out before the resolution. All these insights shed light on the cultural norms from when the story was written in the late nineteenth century. In the first paragraph, we the readers are introduced to Mrs. Mallard who was afflicted with a heart trouble(261). Her illness is described as a heart trouble indicating that it could be secondary to some other problem of a deeper nature. We have our first suspicion that Mrs. Mallard may have an incapacity in how she loves. When Mrs. Mallard is told of her husband s death, her sister who told her, in broken sentences; veiled hints that revealed in half concealing (261) as if Mrs. Mallard can only be told indirectly. Richard has checked and rechecked the information that Mr. Mallard has been killed, not just an ordinary accident, but a railroad disaster (261). Mrs. Mallard is now a widow according to the cultural norms of the time, unlike single and married women she could legitimately be independent, have her own source of income, as well as have sympathy from all those around her. Instead of becoming paralyzed (261), frozen, silent, and not accepting what she is being told, she wept at once, with sudden, wild, abandonment (261). Then she goes alone to her room and She would have no one follow her (261). At that time it was considered dangerous for women even to go to their rooms alone as doing so might encourage independent thought. Chopin now gives us a picture of the freedom inherent in widowhood. First of all is the armchair, a direct metaphor to widowhood itself. It is roomy (261), expansive, and unrestricted, unlike the narrow closed world in which the majority of women then lived. Furthermore, the armchair faces the open window (261) so the reader is led to the vision of freedom, which would be thrilling to the readers of the time. The plot moves into rising action and complication, beginning with a description of Mrs. Mallard as a normal woman of the time: young, fair, calm face, whose lines bespoke repression and even a certain strength (261). She appears to have control over her feelings but has a dull stare in her eyes (261) and not a glance of reflection, but rather indicated a suspension of intelligent thought (262). Now we are wondering if Mrs. Mallard is mentally unstable and Chopin begs the question: Is Mrs. Mallard able to handle the complex and conflicting emotions brought on by her new state of widowhood. Chopin further increases the tension by indicating that Mrs. Mallard is now in the grip of something monstrous that threatens to overwhelm her. At first, she does not recognize it as it was too subtle and elusive to name (262), and only feels it creeping out of the sky (262), soon she is fighting it back powerless(262) and with ever increasing tension. She becomes so consumed with the energy of the thing that she becomes abandoned (262). Now she is able to name the monster; it is freedom and she whispers a word over and over free, free, free! (262). At this point we see Mrs. Mallard change completely from someone submissive to a woman seemingly in charge of her life: quite opposed to how women were supposed to behave in the late nineteenth century. She did not stop to ask if it were or were not a monstrous joy that held her (262), she is now with a clear and exalted perception (262) dismissing the suggestion as trivial (262). This would be shocking to the readers of the time when it was unheard of for a woman to be dissatisfied about marriage and to be happy over her husband s death. Mrs. Mallard is pictured as a caged bird trapped in an unhappy marriage, even her name is an actual bird. The birds outside the window are truly free in their simple lives. As Chopin moves up the tension towards the climax, this idea is further reinforced as we see Mrs. Mallard from being subsumed by the monster overtaking her, striving to beat it back(262) as if she is flapping her wings to nothing. When she has perfectly given freedom, she opened and spread her arms out (262) as if they are now strong wings with which she is ready to fly out of the open window. Interestingly, Chopin states that it is both men and women who inflict their will on others. This can be understood as meaning that while Chopin wants to challenge then present norms on marriage. She is suggesting that both women and men need to understand each other more and not smash their marriage down completely. Mrs. Mallard however, emphatically believes it s a crime to impose one s will on others. At this point in the story we begin to question her motives and whether Mrs. Mallard is committing some kind of crime. Has she gone too far in her glorification of freedom? Is she not now imposing her will on others and being unkind towards them? She dismisses an unimportant thought that she had only loved her husband .She has no regrets whatsoever that she has lost his love and care. Our sympathies now turn against her as we see her determined her own selfish ambitions. The climax of the story comes at the point that Mrs. Mallard has rejected love. She ignores her poor sister who is worried at the other side of the door. Mrs. Mallard stands at the open window drinking in a very elixir of life (262) but we know by now that it is no such thing. Mr. Mallard arrives home, not dead, but very much alive. Having not heard of the accident and it is now just an ordinary accident, not the disaster as previously described. We are shown in this scene of falling action and given descriptions of her husband entering the house. She had died of heart disease of joy that kills (263). The others in the house, including the doctors believe Mrs. Mallard is so overcome with joy at seeing her husband alive that it killed her. Chopin s questions and challenges women s lack of freedom, especially within marriage. She will not go so far as to reject love. Therefore, she gives up on Mrs. Mallard who suffer from a heart disease in pursuit of her own selfish goals.

The Need for a Systems Development Process Essay -- Business Managemen

The Need for a Systems Development Process   Ã‚  Ã‚  Ã‚  Ã‚  The process is needed to address business needs and opportunities in a systematic and methodical manner that maximizes potential benefits while mitigating risks. It is a methodology that takes into account all aspects of existing processes, identifying its weaknesses and bringing opportunities light.   Ã‚  Ã‚  Ã‚  Ã‚  At a fairly early stage, the feasibility of the project is examined and the powers that be are given the opportunity to nip potentially disastrous projects before they can soak up too much cash.   Ã‚  Ã‚  Ã‚  Ã‚  Additionally, the process refrains from a potentially costly commitment to a particular physical solution by focusing on the logical model before formulating alternatives.   Ã‚  Ã‚  Ã‚  Ã‚  The process also ensures that the project remains on track and on focus thereby reducing the tendency for scope-creep. Mechanisms built into the process allow for control and oversight. And the paper trail generated in the faithful adherence to this process allows for a historical trace and is also the framework of the system documentation. What situations occur when system development fails?   Ã‚  Ã‚  Ã‚  Ã‚   The most egregious situation, in my opinion, that could develop would be that an enormous amount of capital is unknowingly poured into an unfeasible solution. Almost as bad would be if the same money were to be spent on a project that does not appropriately address the business concern for which it was intended. The implantation phase could...

Kyle Heslin-Rees

Darwin and Dr Jekyll and Mr Hyde Literary genres which critics have applied as a framework for interpreting the novel include religious allegory, fable, detective story, sensation fiction, doppelganger literature, Scottish devil tales and gothic novel. Dr Jekyll and Mr Hyde has been the influence for The Hulk, Two-Face and the general superhero genre for the story's ties to a double life. This story represents a concept in Victorian culture, that of the inner conflict of humanity's sense of good and evil. 10] In particular the novella has been interpreted as an examination of the duality of human nature (that good and evil exists in all), and that the failure to accept this tension (to accept the evil or shadow side) results in the evil being projected onto others. [11] Paradoxically in this argument, evil is actually committed in an effort to extinguish the perceived evil that has been projected onto the innocent victims.In Freudian Theory the thoughts and desires banished to the un conscious mind motivate the behavior of the conscious mind. If someone banishes all evil to the unconscious mind in an attempt to be wholly and completely good, it can result in the development of a Mr Hyde-type aspect to that person's character. [11] This failure to accept the tension of duality is related to Christian theology, where Satan's fall from Heaven is due to his refusal to accept that he is a created being (that he has a dual nature) and is not God. 11] This is why in Christianity, pride (to consider oneself as without sin or without evil) is the greatest sin, as it is the precursor to evil itself; it also explains the Christian concept of evil hiding in the light. [11] Various direct influences have been suggested for Stevenson's interest in the mental condition that separates the sinful from moral self. Among them are the Biblical text of Romans (7:20 â€Å"Now if I do what I do not want to do, it is no longer I who do it, but it is sin living in me that does it. ); t he split life in the 1780s of Edinburgh city councillor Deacon William Brodie, master craftsman by day, burglar by night; and James Hogg's novel The Private Memoirs and Confessions of a Justified Sinner (1824), in which a young man falls under the spell of the devil. Some readers have argued that the â€Å"dual personalities† interpretation is overly simplistic. Jekyll himself notes that a person may be divided into many more than two distinct personalities — he expects that researchers in the future will discover that a person is made up of many different selves.In his discussion of the novel, Vladimir Nabokov argues that the â€Å"good versus evil† view of the novel is misleading, as Jekyll himself is not, by Victorian standards, a morally good person. [12] One popular interpretation is the â€Å"civilized versus animalistic† approach. Other readers have argued even further that the split between Dr Jekyll and Mr Hyde represents the civilized and the an imalistic version of the same person. The description of Hyde as an almost prehuman creature and his actions that occur without thought, suggests that Hyde is more animal than man.Dr Jekyll on the other hand, can be seen as existing in a constant state of repression, with the only thing controlling his urges being the possible consequences imposed by civilized society. Another common interpretation sees the novella's duality as representative of Scotland and the Scottish character. On this reading the duality represents the national and linguistic dualities inherent in Scotland's relationship with the wider Britain and the English language, respectively, and also the repressive effects of the Calvinistic church on the Scottish character. 13] A further parallel is also drawn with the city of Edinburgh itself, Stevenson's birthplace, which consists of two distinct parts: the old medieval section historically inhabited by the city's poor, where the dark crowded slums were rife with all types of crime, and the modern Georgian area of wide spacious streets representing respectability. [13][14][15] The novella has also been noted as â€Å"one of the best guidebooks of the Victorian era† because of its piercing description of the fundamental dichotomy of the 19th century â€Å"outward respectability

Advertising and the Twentieth Century

In a sense this was advertising himself. In 3200 B. C. , papyrus appears in ancient Egypt. This paper like material made it possible for posters and sale messages to be written for the sale of goods. In 1 00 BC, political posters and campaign advertising became popular including negative ads in Roman culture. The first movable type print system was invented in 1 040 A. D. This system invention helped create fonts typography. Four hundred years later the movable printing press is created by the German printer Johannes Gutenberg; thus, making mass production Of the written word and advertising possible.And nil 647, the first newspaper ad tries to sell the book â€Å"The Divine Right of Church Government†. The first billboard was introduced in New York City in an 1 835 advertisement for the circus. Thousands of years of advancements helped pave the road to the explosion of the advertising world that would occur in the next century and change America forever. Beginning of a new er a. The 1 ass's saw industrialism and consumerism come together to form an American culture of consumption.Advertising was a very persuasive technique for promoting this new and vibrant consumer culture. 1 Advertising n the early sass was simply placing announcements in newspapers and magazines. As mediums changed and avenues for reaching the public expanded, advertisements quickly appeared every. N. ‘here. With this much advertising bombarding the public and persuading them to validate their self- worth by the products they purchase; it became embedded in people's daily lives; as a result, classes and social status were being clearly marked as the â€Å"haves† and â€Å"have nose†. Displays of this newly acquired wealth were seen all over America, especially in urban areas, where most of the rich hung out ND tried to outdo one another with displays of their wealth. Although the rich were targeted in these advertisements, an ever-increasing middle-class America ha d begun to buy machine made goods due to an increase of disposable income that past generations did not have. As America changed from a country of small towns into a country of busy cities, advertising played a key role in the ideology of Americans.The idea of convenience was a major selling point in one's life whether it be in the home, leisure, or personal grooming. The sass's America was rapidly changing into a modernization society. Some examples re: rapid expansion due to railroads, banking infrastructure that made the mass consumer marketplace possible, and more Americans now lived and worked in cities; undoubtedly, forcing them to quickly evolve in this ever changing social and economic environment. With this changing America, advertisers had three major points to contend with.First, advertisers needed to find some kind of meaning in this ever changing and complex bureaucratic world. 3 Modern comforts and lifestyles were drastically different than what previously was a major part of life's basic needs such as: food, clothing, and tools. People needed to find new meaning to this mechanized routine they lived. Advertisers were there to present the masses with products and consumer goods that would have significant meaning in their lives, no matter how fleeting. Second, advertisers had to give so-called â€Å"solutions† to many of these new problems that modern life proposed.This faster pace of life seemed to be very frustrating consequently, advertisers sought to ease the psychological pressures by helping people believe that the goods they were purchasing for the latest and most progressive product available would help them everyday n the hustle and bustle of modern life. As a result, this changed as needs and products changed. A family was provided simple information, often visually, on how the item would help fix problems of modern day life. Finally, advertisers helped create a new standard of conduct.Industrialization, city living, and an ever- growing move toward bureaucratic hierarchy making social interaction more complex. 4 Whether standard of conduct, fashion, novel technologies, or fads, for most of Americans these were found through national advertising. The degree of how much advertising expanded in the sass can be seen in the numbers. Total advertising volume in the United States increased approximately from 206 million in 1 900 to about 682 million minion and then reached 1,409 million by 1919. 5 By looking at these numbers it is easy to see how rapid expansion of national advertising flourished during this decade.Another key area advertisers targeted was American women. Advertisers saw that magazines such as Cosmopolitan, Ladies Home Journal, and Saturday Evening post were the best way to reach the urban middle-class, and help them to understand and cope with the complexity of modern life through their different products and goods. Rodents such as Budweiser, Coca-Cola, Gillette razors, Ford cars, and Wriggles gu m started advertising heavily during this time. Advertising in the Great War In April 191 7, America entered World War l. At this time advertising was not a new thing in America, but the message had to change.Instead of advertisers trying to sell products they had to try to sell a war that America had been neutral on for quite some time. Eight days after the war started Pres. Wilson formed The Committee on Public Information. Pres. Wilson appointed George Creel, a muckraker from Kansas City and Denver, to head he committee. 6 Pres. Wilson believed that this committee was essential to persuade American citizens to support the war. The ICP embroiled approximately 1 50,000 Americans, and it is estimated that the ICP produced 700 poster designs, 122 bus and trolley cards, 31 0 advertising illustrations, and 287 cartoons during its existence. These ads helped the nation come together with a sense of nationalism helping to promote volunteerism and donations. These artists repeatedly tugge d at American's sense of duty, patriotism, and humanitarianism. The Roaring Twenty During World War l, Americas were asked by the government to ration their consumption of fuel and food and to sacrifice most everything for the good of the war effort. When the war ended, advertisers had the chance to shine again. In the past decade, Americans could define themselves in such ways as, race, ethnicity, religion and politics.Americans had begun to define themselves with houses, cars, clothes, and other products and services they bought. In the 192(Yes, most Americans had more money than in the previous decade. Also, most had a belief that more material goods represented more success and modern advertising fueled this concept more than ever. With the use of billboards, newspapers, magazines and radio commercials, advertisers flooded the market with the need to purchase their products, saying it could change peoples lives by enhancing their health, safety, beauty, and daresay their entire being.Advertisers were unscrupulous at the time. Some advertisements would play on the psychological needs and fears in people; such as telling somebody that using a certain soup showed more motherly love than another, or that a toothpaste, detergent or soap bought from the impetigo could harm you or your family. One of the most successful ways advertisers marketed products was the appeal to modernity. Modernity equaled progress and in turn was seen as automatically desirable. Companies, such as the Campbell Soup Co. Convinced women to try condensed soup because the can was easy to open and more importantly the â€Å"modern way ‘ of making soup. Other advertisers would prey on the fears of some as if that looking old-fashioned could actually affect one's personal life by possibly losing a mate to losing a job to losing one's self-respect. On the there hand, advertisers use anti-modern ads to people that experienced anxiety due to the fast-paced, mass consumption, forward tech nology, and corruption of long-standing traditional values. Post Bran Flakes, for example, showed a frustrated businessman scurrying to work.The ad wanted to convey that eating their cereal would promote good health and calming despite living in the modern world. Ad agencies in the 1 ass's consisted mostly of college graduates with degrees in advertising and business. They had been trained to use market research and learned how to track consumer response o certain products and ads through statistics, surveys, and other analytical methods; thus making advertising almost a science in itself. The Great Depression years The sass's, Jazz Age, The Roaring ass's were years of advertising decadence.The decade even adopted a word to describe its approach to selling called â€Å"Ballyhoo†; a term used in the 19th century that meant to exaggerate blatantly, to get attention in anyway possible. 8 By 1929 advertising revenues peaked at 53. 4 billion dollars. Inn Ethel 9205, advertisers ha rdest thing to do was the show people how to spend their money. For the most part, the public accepted this laissez-fairer; the economy was strong and the government complacent. After the Great Crash of 1 929, everything changed in an instance. Advertisers were in a dilemma.Should they go about business as usual or advertise about the crisis taking place. Even though advertising didn't talk about the depression directly, advertising did change. Advertising remained for the most part bright and cheery. Ads were more geared towards the value products and services rather than the needs and need not's of the gluttonous sass's consumer. While employment was so high and finances, for many, so low, the publics distrust of advertising grew. As a result organizations like Consumer Union and Consumer Research grew and with their success government took notice.They responded with the Pure Food, Drug, and Committee of 1938, The Federal Trade Commission and Securities and Exchange, along with U. S. Post Office and Internal Revenue Service began to increase their supervisory and regulatory controls over advertising. 10 The good fight for the Good War With the advertising industry still on the defense against consumer assessment, America joining the war became a perfect time to repair their image and help the war effort at the same time. Advertisers were very concerned about their future.The industry was mainly concerned that criticism could crippled their credibility and lead to legislation that would tax and regulate its content. At the time, Pres. Roosevelt was very disenchanted with advertising and believed it was obsolete; likewise, he believed that advertising costs should no longer be a tax-deductible business expense. In November 1941, just months before the Pearl Harbor invasion, the Association of National Advertisers and the American Association of Advertising Agencies met to see what could be done.The majority of the industry believed it would be best to â€Å"r un ads explaining the economic value of advertising in creating jobs, wealth and low prices. â€Å"1 1 At this meeting was a man with the different vision. James Webb Young thought advertising was needed to promote business, yet he also believed that was just one component of it. Young proposed public-service advertising to help their tarnished image. â€Å"It ought to be used for open propaganda in international elation's, to create understanding and reduce friction. It ought to be used to wipe out such diseases of ignorance as childbed fever.It ought to do the nutritional job this country needs to have done. It ought to be the servant of music, of art, of literature and of all the forces of righteousness, even more than it is. When will we stop fighting over just the existing business and go back to selling advertising? When will we sell it into these new levels Of usefulness, this larger stature? ,† he asked. 1 1 With this vision the Ad Council was conceived. Lining the W ar Advertising Counsel officially was created to verse advertising for the war effort.Council wanted ads to encourage the public to organize campaigns for military, enlist in the service, buy war bonds, salvaging fat, and women to the work force. These ads had a significant contribution, especially when it came to women working. With so many men overseas, woman had to work to keep the war machine going. At the end of the war, women were expected to return home, yet that was not the case for most. This would be the beginning of the workingwoman era. The 2nd Half In the sass, after the war was over and the troops were home, the economy started to stabilize.