Tuesday, December 24, 2019

Apathy Is A Severe Problem Essay - 1436 Words

British Abolitionist William Wilberforce once said, â€Å"You may choose to look the other way but you can never say again that you did not know†. In contemporary Canadian society today, apathy is a severe problem. Canadians may be aware that there are people in the world who are starving, homeless and diseased, but don’t do anything themselves to help end global suffering. Often, this is because of a lack of understanding and experience. It is difficult for Canadians to relate to people they do not know exist or see for themselves, even if they are aware that people around them might be suffering. Others might believe that even if they did try to help the underprivileged, that it wouldn’t be enough to cause a lasting effect. In experiencing the culture and the lives of marginalized groups of people, and by choosing to become involved in their lives, I have learned through my volunteer experience, that there is something everyone can do to help someone else who is in-need. I will begin this essay by telling about myself and my volunteer experience. Second, I will address my privilege and how my volunteer experience has changed my perception of it. Third, I will explain my assumptions on North American care homes at the beginning of my volunteer experience and on whether or not my assumptions were justifiable in the end. Finally, I will state how my volunteer work at the Sherbrooke Community Centre has effected my views on Canadian society and the underprivileged in society. NotShow MoreRelatedThe Low Voter Turn Out in the United States Essay examples1678 Words   |  7 Pagesvoter participation in the world (â€Å"Is the System Broken?†). In other countries, such as Italy, Belgium, Austria, and Australia, voter participation is over 90 percent, while in the United States, it has been as low as 49.1 percent (â€Å"Ghosh†). Voter apathy has become a serious and urgent issue in the United States, engendered mainly by the young er voter population as a result of the popular idea that one vote will not make a difference, lack of information, and sheer lethargy. Potential solutions forRead MoreAlzheimer s Disease, And Vascular Dementia1565 Words   |  7 Pagesexamination of a patient with unusual behavior. In that discovery he found similarities that are linked to having Alzheimer’s disease. Dementia is known as being a slow, yet steady decline of one’s mental ability. The disease eventually becomes so severe that it will interfere with one’s daily living ability. This is not one specific disease, but a term used overall describing a wide range of symptoms associated with the declination in thinking skills, and memory. 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Which lead to the ever-present flashbacks and trips to a future space zoo. nbsp;nbsp;nbsp;nbsp;nbsp; Pilgrim also has problems distinguishing the past, present, and future. On top of that he doubts his own judgement. â€Å"He had fallen asleep at work. It had been funny at first. Now Billy was starting to get worried about it, about his mind in general. He tried to rememberRead MoreHispanic Culture s Influence On Health Patterns And Behaviors Exhibited By The Community Essay988 Words   |  4 Pagespriority problem was identified from this information which included national benchmarks as well as the interpretation of primary data from key informants and the windshield survey. Supported with a rationale, the top priority problems were ranked according to Muecke’s (1984) priority table. Based on analysis utilizing Muecke’s (1984) priority table, the communication and education subsystems ranked highest in priority scoring. 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Jay Ingram mentioned the Nun study, and how one nun, in particular, was cognitively coherent but had severe Alzheimer s disease, and these abnormal tissues were only sometimes present in the Nuns. This event inspired me to inquire about the disease and helped me realize the complexities of mental illness. After I researched this topic, I became curiousRead MoreNarcotics Also Known As â€Å"Opioids† Are Defined As â€Å"A Drug754 Words   |  4 Pagesare not limited to, Black Tar, Horse, Hillbilly Heroin, Ox, Oxy, Big H, Brown Sugar, Smack, and sippin’ syrup. Narcotics effects on the body can be severe and dangerous. With 9.2 percent of Americans current population over 12 having done an illegal drug in the past month, narcotics symptoms are very severe and can become a very serious problem. Narcotics are usually prescribed to people before they get addicted. They are used to cure a cold, treat pain, and help with insomnia. Effects on the

Monday, December 16, 2019

Troilus and Criseyde Free Essays

Tiana Connell #8659 Mr. Powers AP Lang Comp, Period 1 21 October 2011 Love’s Spell In the novel Troilus and Criseyde, by Geoffrey Chaucer, we witness the comparison of two human beings falling in love with each other. Troilus and Criseyde experience love in different ways; either by Cupid’s arrow or through the manipulations of relatives they are forced to pursue each other under love’s spell. We will write a custom essay sample on Troilus and Criseyde or any similar topic only for you Order Now Through their story, the readers learn the valuable lesson of love’s wrath. In the beginning stanzas, we learned that Troilus was a strong and admirable knight of Troy. Troilus, who once joked about those who fell in love, became a victim to love himself. Cupid shot Troilus causing him to fall in love with Criseyde, the first girl he saw. â€Å"So was it with this proud and fiery knight, son of a famous king though he might be; he had supposed that nothing had the might to steer his heart against a will as free as his; yet, at a look, immediately, he was on fire, and he, in pride above all others, suddenly was slave to love†(Book I, 33). Through Cupid’s spell on Troilus, he experienced the feeling of having loved and the pain and sorrow it brought. He became sickened by love and his entire persona suffered in devastation. Chaucer says, â€Å"And from then on love robbed him of his deep and made an enemy of his food; his sorrow increased and multiplied, he could not keep his countenance and colour, eve or morrow, had anyone noticed it; he sought to borrow the names of other illnesses, to cover his hot fire, lest it showed him as a lover† (Book I, 70). Pandarus, Troilus’s fellow friend and uncle of his lover Criseyde, noticed Troilus’s alters in mood and discovered his love for Criseyde. Pandarus, overjoyed by the news, decided to take action by introducing them to one another and to the beginning of a sorrowful adventure. Instead of being hit by Cupid’s arrow, Criseyde was encouraged by her uncle, Pandarus, to give Troilus’s love a chance. He confronted Criseyde and questioned her opinion of Troilus, in hopes to persuade her into a relationship with him. However, when Pandarus informed Criseyde of Troilus’s love for her, she became upset with the inappropriateness of the subject. â€Å"With that he ceased to speak, and hung his head, and she burst out in tears as she replied ‘Alas, for grief! O why am I not dead, since all good faith on earth has surely died? What would a stranger do to me; she cried, ‘When one I thought my friend, the best of them, bids me to seek a love he should condemn? †(Book II, 59). Although she was honored by Troilus’s flattering notes, Criseyde in return did not show any mutual emotions in her responding letters. She gave him thanks for every good intention towards her, but declined to give him ground for greater hope; she never would be bound in love, save as a sister; this, to please him, she gladly would allow, if that could ease him†(Book II, 175). However, through the pressures of Pandarus, Troilus and Criseyde became lovers, until the war began, which inevitably s eparated them. Criseyde promised to come back to Troilus when time permitted. However, the untruthful Criseyde gave her heart and broach, given to her from Troilus, to Diomede in the midst of war. Chaucer’s objective in the writing of Troilus and Criseyde was to portray the confusing and mixed messages of love. In the beginning of the novel we are taught that love is the most fulfilling emotion one can experience. He explains the happiness and joy that love brings through Troilus and Criseyde’s romantic relationship. However, in the ending of the story Chaucer shares the pain and sorrow of love. He warns readers to stay away and focus all love on God. â€Å"Oh all you fresh young people, he or she, in whom love grows ripens year by year, come home, come home from worldly vanity! Cast the heart’s countenance in love and fear upwards to God, who in His image here has mad you; think this world is but a fair passing as soon as flower-scent in air† (Book V, 263). Therefore, Chaucer leaves the audience with confusion of love. Through Cupid’s arrow and Pandarus’s manipulation, the reader develops the story of Troilus and Criseyde’s roller coaster relationship of love. Though it began in beauty and happiness, and ended in grief and sorrow, the audience is taught a valuable lesson about love from Geoffrey Chaucer. Sometimes love brings happiness, while other times it brings misery. How to cite Troilus and Criseyde, Papers

Saturday, December 7, 2019

Transport System of London

Question: Describe about environmental impact of the transport system? Answer: Introduction Sustainable development refers to the development practices which aim at optimum utilization of the available natural resources in such a way that the interest of the future generation is taken into consideration before meeting the needs of the present generation. Over the years development has taken place over the entire global economy. This had led to the advent of various technologies which had made the daily life of man easy. The growth of population is also appalling. All these factors are providing a necessary threat to the environmental conditions. It is the urge to create a better social, economic environment quality that every economy nowadays shows key interest towards sustainable development. Sustainable development is considered to be a way of improving the living standard of individual and also enhancing the quality of environment. So efforts are made all over the world in order to obtain development in a sustainable manner (Elliott, 2002). Environmental Impact of The Transport System Transport system is one of the most important systems for every economy. Every economy always tries to create a well developed transport system for the benefit of the general population. Transport system of every economy is one such sector which accounts for major usage of energy and make use of major portion of the worlds petroleum reserves. Burning of petroleum in the vehicles leads to the generation of various harmful gases which are a major source of global warming.Taking into consideration of the negative impact on environmentsuccessful implementation of procedures to mitigate such problems should also be adopted (Hargroves and Smith, 2005). In this study analysis will be made on sustainability of the transport sector by making a close reference to the transport sector of London. Transport System of London Thetransport system of London is substantially developed with the help of both the public and the private services. It has a well developed transport system which is connected with the major cities across the globe through roads, rail and air. Though transport forms an important part of the London economy but the environmental effects caused by the transport sector cannot be ignored. The transport system can impose the following threats on the environmental conditions (JedliÄ ka, Dostl and Adamec, 2011). Transport sector are highly dependent on fossil fuels. It also leads to huge emission of carbon dioxide which is one of the major ingredients of global warming. Global warming leads to climate change which has an effect on the human life and the biodiversity and economic conditions. Round about 21% of the carbon dioxide emission in London comes from the transport sector. If no step is taken to check the emission of such gases it will lead to an average increase in the global temperature around 4.8 Celsius (Gifford, 2004). Transport sector not only is a source of air pollution but it also leads to noise pollution. Destruction in the forest cover and farm lands has also taken place due to the increase in travel demands in London. These are some of the after effects of the transport sector which is faced by every economy. But how far London has been able to tackle the problem and promoted sustainable development in the transport sector is the question that needs to be answered (Banister, 2005). Sustainable Development of The Transport Sector In London Emission of the green house gases and the air pollutantsby the transport system is one among the major challenges that is being faced by London. Based on the Transport and Environment Reporting Mechanism report, 2008 the European Environment Agency came to the conclusion that keeping in view the environmental effects of transport system, transport development will face a setback but emission of the green house gas will continue to persist (Patterson, 1975). The Mayor of London in the Climate Change Mitigation and Energy Strategy decided that by 2025 it will make a reduction of carbon dioxide emission in all the sectors to60% from its level during 1990. In order to achieve this target the carbon dioxide emission in the transport sector must reduce by 4.6-5.3Mt (Cullingworth and Nadin, 2006). By 2017-2018 London has set a target to achieve about 40% reduction in the total nitrogen oxide emission and 50% reduction in the emission of particulate matter with a size of 10 micrometer (PM10).This target has to be achieved by all the vehicles that provide public transport services. Buses are a major source of nitrogen oxide emission (Morse, 2008). The London city has take steps by replacing such older buses with new ones which would befriendlier to the environmental. The population of London is found to exhibit an increasing trend. This would imply increase demand for transport (Mayor and BindeÃÅ' , 2001). But the city should always keep in its mind to put a check on the emission. London has taken up various sustainable steps in order to improve the environment condition which ultimately has a positive impact on the human life and biodiversity. Some important steps undertaken includes, Encouraging citizens to walk. For them city ensures to develop the pavements. Carrying out freight practices in an environmentally friendly way Introduction of clean energy buses. Cleaning of buses are done in the following way Installing particulate filters An equipment to be fitted to buses which will help to reduce the release of nitrogen dioxide (Cox, 2010). Trials have also been made by introducing hydrogen and electric buses. Using regenerative brake in railway in order to save electricity by 25% Encourage employers to use two wheelers while going for work (Nilsson, 2012). Launching of the Mayor Cycle Vision which aims to promote and improve the cycle infrastructure. For creating sustainable travel system usage of care clubs in low emission vehicle has to be increased (Buchari, 2009). The low emission zone was created in London in 2008 in order to manage the emission of mini buses and large vans and also to subsequently reduce the emission of buses and coaches in 2012. To reduce particulate matter significantly London set up an ultra low sulphur diesel in Thames Clipper and a particulate filtrate in Great Western Main Line (Singh, 2006). Some of the achievements that London had in its transport sector include the following. Fitting of particulate filters in more than 100 buses. Promoting afforestation in the areas where the air has high PM10 content. A dustsuppressant to be set up for trial in some popular hotspot area (Lumsdon, 2000). Targeting around 300 businesses in major locations and discouraging them from travelling and delivering. Creating education campaign to discourage people from keeping engine idle. Development of new rail and underground infrastructure is initiated. Future goals that need to be fulfilled include, Better management and regulation of traffic. Creating an ultra low emission zone. Helping the people of London to tackle air pollution. Providing for environment friendly electricity for the London transport system. Individuals should make use of low emission vehicle. Proposal to Create Ultra Low Emission Zone It has been decided to set up an ultra economic emission zone (ULEZ) in central London. It is thought to come into effect from 2020. This ultra low emission zone will be responsible for encouraging road users to opt for low emission vehicles, increase the number of double decker buses and single decker low pollutant emitting buses, review the licensing of taxis to reduce emission (Jaffeer, 2011). Introduction of ULEZ is expected to reduce the nitrogen dioxide emission to around 51% by the end of 2020. It also will try to bring the emission of cars and buses zero. London already had the existence of the Low Emission Zone. It is one of the largest zones and it covers a huge area (Sustainable Campus Charter, 2012). All these steps taken by London help in the reduction of only air pollution that is created due to the transport sector. The other categories of pollution that is being created also need to be considered (Baker, 2006). Noise pollution is also a major issue in London which is contributed by the transport sector. Noise refers to any sound which is jarring to the ears. The effect of noise cannot be noticed in a day. Individuals exposed to noisy environment are found to suffer from psychological problems.It is found that road traffic in London is one of the main cause of noise pollution. The noise created by transport disrupts the sleep of the citizen. Improper sleep effects the concentration of the citizen at work place which ultimately leads to lower productivity.A normal sound range of 60-70 decibel is appropriate for human ear. But it is exposed to the noise caused by transport of the following decibel range (Transport, the environment and sustainable development, 1993). Busy street 78-85 db. A lorry at a distance of 7m away produces a sound ranging from 95-100dB. Sound produced by jet aircraft taking off at a distance of 25m around 140dB. But it is because of the technology development that such a problem is brought under control in London. One step was taken to reduce the noise pollution when the vehicle moves on the road. This step involves covering of the road with a material that reduces the noise of the tyres moving on the road (Kojima and Johnson, 2006). Attempts are also made for management of waste. A huge amount of debris are created at the transport construction sight.in order to take care of such waste London has adopted a very preliminary step which includes reducing the waste production during the construction of public transport. London also aims to recycle 70% of the newspaper, cans, plastic and cardboard of the tube stations. London transport system is also found to help in the citys waste management. The Transport for Londons Freight Unit has developed the the Multi Modal Refuse Collection Vehicle (MMRCV) for the collection of municipal wastes (Springett, 2005). The land undertake in London for the construction of highways, roads, bridges, rail lines helps in the development of the transport system. Such development has helped people to easily move around from one place to another, it has also helped in tackling the problem of road congestion and crowding up of the public transport. But transport development leads to coverage of huge land surfaces of the nation which has a negative impact on the forest covers areas. Decline in the forest covers badly affects the habitat of the wildlife (Kojima and Johnson, 2006). It has also led to the extinction of various species. Fall in the forest cover can also lead to the accumulation of the green house gases thereby leading to global warming and climate change. In order to protect them the country should set up Biodiversity Park and sanctuaries which offers a protective shelter to them. Tube system of transport which refers to the setting of underground tunnel acts as a blessing for the wildlife. Lond on has decided to adopt more sustainable way of developing the transport system by taking into consideration the effect on biodiversity before undertaking any transport construction project (Nilsson, 2012). Conclusion Transport forms an important part of the daily life of citizens of every nation. The government focus always remains to make more and more development in the transport system for the benefit of the society. Making such investment doesnt fetch much benefit to the government of a nation but such investments are always initiated for the benefit of the general public. In the advent of increasing the welfare the government often forgets to take account of the environmental threats that transport sector leads to. Considering the above study it can be said that London has made significant progress in controlling the environment pollution that is caused by the transport sector. It poses an example for the other nation also. Among the many other nations of the European Union London is one of them which helps it to achieve the target of reducing 60% of its emission by 2030. Recommendation Transport sector in a developed nation is such sector that plays a key role in achieving sustainable growth. One of the fundamental aim of a nation should to undertake such transport policies which help them to tackle with the problem of climate change. From the analysis that is being made above it can be said that the transport sector of London is not only well developed but it is also sustainably developed. Various steps had already been taken for improving sustainability in the transport sector. But there is always a scope for further improvement. The policies that is to be undertaken should be more focused on the improving the travelling facilities of the citizen in a sustained way from the point they leave their home to the point of their final destination. The government should also aim to develop the transport system in a way that it has a positive effect on the health conditions of the citizens. The streets should be made more attractive for the citizens alluring them to walk and use cycle for travelling. This would reduce instances of obesity, occurrence of any heart disease, mental depression, and type-2 diabetes. The government should make more attempts to improve the quality of air. The availability of battery operated taxi, bus should be increased. The trucks should be fitted with air filters and technology needs to be developed so that the air and noise pollution created by them can be controlled. Controlling the air pollutants created by the transport sector helps to improve cardiovascular and respiratory problems. The country should make use of technology to have a control of the traffic situation. It not only implies better management of the vehicles but also protecting the road collisions and accidents. The nations authority has taken various steps but along with him it is also the responsibility general citizen to contribute towards sustainable development. It is known by almost everyone that natural resources are non-renewable. This means that once they are used up they are extinct forever. The rate at which the resources are being depleted is far more than the rate at which the resources are being formed. It is predicted that a time may come that the natural resources exist no more for the future generation. In order to prevent the occurrence of such a situation the government should increase the use of bio fuels. Individuals should also understand the necessity of conserving resources. They can do so by making more use of public transport as a means of communication. Government of London should hire for awareness camp to make the citizens aware of the necessity to conserve fuel. It has already been mentioned that the government has taken initiative for creating campaign with an aim to discourage the practice of engine idle. But the government should make the norms stricter by charging fine for individuals who keep their vehicles ideal. So it is not only the responsibility of the government but that of the citizen to create a sustainable environment. References Baker, S. (2006). Sustainable development. London: Routledge. Banister, D. (2005). Unsustainable transport. London: Routledge. Buchari, E. (2009). A multimodal public transport planning guidance for sustainable transport in developing countries. International Journal of Environment and Sustainable Development, 8(3/4), p.263. Cox, P. (2010). Moving people. London: Zed Books. Cullingworth, J. and Nadin, V. (2006). Town and country planning in the UK. London: Routledge. Elliott, J. (2002). An introduction to sustainable development. London: Routledge. Gifford, C. (2004). Sustainable development. Oxford: Heinemann Library. Hargroves, K. and Smith, M. (2005). The natural advantage of nations. London: Earthscan. Jaffeer, R. (2011). Environmental Performance and Sustainable Development. Journal of Sustainable Development, 4(6). JedliÄ ka, J., Dostl, I. and Adamec, V. (2011). Sustainable Development and Transport. Transactions on Transport Sciences, 4(3). Kojima, M. and Johnson, T. (2006). Biofuels for transport in developing countries: socioeconomic considerations. Energy for Sustainable Development, 10(2), pp.59-66. Lumsdon, L. (2000). Transport and Tourism: Cycle Tourism A Model for Sustainable Development?.Journal of Sustainable Tourism, 8(5), pp.361-377. Mayor, F. and BindeÃÅ' , J. (2001). The world ahead. London: Zed Books. Morse, S. (2008). Post-sustainable development. Sust. Dev., 16(5), pp.341-352. Nilsson, M. (2012). Paving the road to sustainable transport. London: Routledge. Patterson, W. (1975). London Report: Food Energy. Environment: Science and Policy for Sustainable Development, 17(8), pp.4-5. Singh, M. (2006). Economics of biofuels for the transport sector in South Africa. Energy for Sustainable Development, 10(2), pp.40-47. Springett, D. (2005). Critical perspectives on sustainable development. Sust. Dev., 13(4), pp.209-211. Sustainable Campus Charter. (2012). Journal of Education for Sustainable Development, 6(1), pp.164-164. Transport, the environment and sustainable development. (1993). Futures, 25(7), pp.823-824.

Saturday, November 30, 2019

The Crown of Minos Essay Example

The Crown of Minos Essay There are different versions of the Greek myth of King Minos by Panocles.The Coop Theater Company performed the most famous version at the Black Box Theater on October 28.Writer, Director David Watkins, Jr.s adaptation of the Greek myth of King Minos and the Minotaur was great.Watkins production captured everything that helped the message of the play. The play starts by introducing King Minos (Ken MacFarlane).He was King of Crete.Minos was a tyrant who wouldnt listen to anyone.His wife Pasiphae (Annmarie Hehir) was the daughter of the sun god Helios and the oceanid Perse.Minos and Pasiphae with the help of a god had four sons Androgeus, Catreus, Deucalion and Glaucus.They also had four daughters Acalle, Xenodice, Ariadne and Phaedra.All their kids except Ariadne (Jen Eldridge), Phaedra (Christy Buchholz) and Androgeus (Morris Nash) died in the beginning of the play.Ariadne had a dream that Dionysus (Dante Salerno) came to her and was going to ask her to marry him.Dionysus was the god of wine, vegetation, pleasures, and of civilization.He gave her a ring, which she didnt tell anyone who it was from.King Minos was told of her dream and he got mad and started thinking that Dionysus was after him and his family.Ariadne was faithful to Dionysus waiting for the day he would come for her. One day, a dispute over the domination of Crete led Minos to pray to Poseidon for a creature to sacrifice to the sea god as a sign of his true kingship.Poseidon sent Minos, a beautiful white bull from the sea, which became known as the Cretan Bull.This confirmed that Minos was the true king.However, Minos found the bull so beautiful that he refused to sacrifice the bull to the sea god.Instead, Minos sacrificed a bull of poorer quality to Poseidon.Minos kept this great bull for breeding with his herd of cows.Poseidon punished Minos by making Pasiphae fall in love with the bull.Pasiphae had unco

Tuesday, November 26, 2019

Free Essays on Marketing Concept And Marketing Segmentation Case Study

INTRODUCTION Je Voudrais will be the pioneers in the market for creating distinctive and indulgent taste experiences by marketing to an untapped segment - the adult soft drink consumers. The Je Voudrais brand will quickly developed a loyal following. Its early success was created by word of mouth and praise. Without the benefit of advertising the story of an incredibly rich and healthy drink spread rapidly. At first, it was only available at gourmet shops but soon distribution expanded. Since then, it has become a global phenomenon. Soft Drink lovers the world over now recognize the unique Je Voudrais logo as synonymous with the ultimate super-premium soft drink. However, for the company to reach where it is today, a sincere marketing effort was undertaken from its early days to understand customers and their needs. Since the beginning, Je Voudrais has kept a keen focus on developing an internal Developing the brand with an attached history of perfection and luxury Using the finest ingredients to deliver product excellence Invested in consumer research to understand tastes and preferences of customers Used selective distribution and did not mass market until the minimum critical mass of opinion leaders were established Did not change their objectives in between Used creativity and innovativeness to support brand identity FOCUS ON CUSTOMER NEEDS Je Voudrais continuously researches its market because this is exactly what got them into the business in the first place. Effective marketing is based on three key elements, the marketing philosophy, market segmentation and consumer behaviour. Je Voudrais has been noted to practise the consumer-driven philosophy whereby they rely on research to discover consumer preferences, desires and needs before produc... Free Essays on Marketing Concept And Marketing Segmentation Case Study Free Essays on Marketing Concept And Marketing Segmentation Case Study INTRODUCTION Je Voudrais will be the pioneers in the market for creating distinctive and indulgent taste experiences by marketing to an untapped segment - the adult soft drink consumers. The Je Voudrais brand will quickly developed a loyal following. Its early success was created by word of mouth and praise. Without the benefit of advertising the story of an incredibly rich and healthy drink spread rapidly. At first, it was only available at gourmet shops but soon distribution expanded. Since then, it has become a global phenomenon. Soft Drink lovers the world over now recognize the unique Je Voudrais logo as synonymous with the ultimate super-premium soft drink. However, for the company to reach where it is today, a sincere marketing effort was undertaken from its early days to understand customers and their needs. Since the beginning, Je Voudrais has kept a keen focus on developing an internal Developing the brand with an attached history of perfection and luxury Using the finest ingredients to deliver product excellence Invested in consumer research to understand tastes and preferences of customers Used selective distribution and did not mass market until the minimum critical mass of opinion leaders were established Did not change their objectives in between Used creativity and innovativeness to support brand identity FOCUS ON CUSTOMER NEEDS Je Voudrais continuously researches its market because this is exactly what got them into the business in the first place. Effective marketing is based on three key elements, the marketing philosophy, market segmentation and consumer behaviour. Je Voudrais has been noted to practise the consumer-driven philosophy whereby they rely on research to discover consumer preferences, desires and needs before produc...

Friday, November 22, 2019

Heather Ale by Robert Louis Stevenson

Heather Ale by Robert Louis Stevenson The poem Heather Ale by Robert Louis Stevenson is a ballad about the legendary Pict precursors to modern era Scots. In mythology, they may also be identified with pech, who were pixie-like creatures. They brewed heather ale and battled the Scots. Certainly, it would be convenient to be able to turn the abundant heather into an alcoholic beverage. Among the curiosities of human nature, this legend claims a high place. The historical Picts were a confederation of tribes in eastern and northern Scotland in the late Iron Age through the early medieval periods. The Picts were never exterminated. Today, they form a  large proportion of the folk of Scotland: occupying the eastern and the central parts, from the Firth of Forth, or perhaps the Lammermoors, upon the south, to the Ord of Caithness on the north. Archaeological studies dont find the Picts to be much shorter than current-day Scots.   It may be a case of the victors writing the history. The last nominal king of Picts reigned in the early 900s AD. In fiction and motion pictures they are often depicted as tattooed, blue-painted woodland warriors. Did the elements of this legend stem from some ancestors who were small of stature, black of hue, dwelling underground and possibly also the distillers of some forgotten spirit? See Joseph Campbell’s  Tales of the West Highlands. Heather Ale: A Galloway LegendRobert Louis Stevenson (1890) From the bonny bells of heather  Ã‚  Ã‚  They brewed a drink long-syne,Was sweeter far than honey,  Ã‚  Ã‚  Was stronger far than wine.They brewed it and they drank it,  Ã‚  Ã‚  And lay in a blessed swoundFor days and days together  Ã‚  Ã‚  In their dwellings underground.There rose a king in Scotland,  Ã‚  Ã‚  A fell man to his foes,He smote the Picts in battle,  Ã‚  Ã‚  He hunted them like roes.Over miles of the red mountain  Ã‚  Ã‚  He hunted as they fled,And strewed the dwarfish bodies  Ã‚  Ã‚  Of the dying and the dead.Summer came in the country,  Ã‚  Ã‚  Red was the heather bell;But the manner of the brewing  Ã‚  Ã‚  Was none alive to tell.In graves that were like children’s  Ã‚  Ã‚  On many a mountain head,The Brewsters of the Heather  Ã‚  Ã‚  Lay numbered with the dead.The king in the red moorland  Ã‚  Ã‚  Rode on a summer’s day;And the bees hummed, and the curlews  Ã‚  Ã‚  Cried beside the way.The king rode, and was angry,  Ã‚  Ã‚   Black was his brow and pale,To rule in a land of heather  Ã‚  Ã‚  And lack the Heather Ale.It fortuned that his vassals,  Ã‚  Ã‚  Riding free on the heath,Came on a stone that was fallen  Ã‚  Ã‚  And vermin hid beneath. Rudely plucked from their hiding,  Ã‚  Ã‚  Never a word they spoke:A son and his aged father-   Ã‚  Ã‚  Last of the dwarfish folk.The king sat high on his charger,  Ã‚  Ã‚  He looked on the little men;And the dwarfish and swarthy couple  Ã‚  Ã‚  Looked at the king again.Down by the shore he had them;  Ã‚  Ã‚  And there on the giddy brink- â€Å"I will give you life, ye vermin,  Ã‚  Ã‚  For the secret of the drink.†There stood the son and father  Ã‚  Ã‚  And they looked high and low;The heather was red around them,  Ã‚  Ã‚  The sea rumbled below.And up and spoke the father,  Ã‚  Ã‚  Shrill was his voice to hear:â€Å"I have a word in private,  Ã‚  Ã‚  A word for the royal ear.â€Å"Life is dear to the aged,  Ã‚  Ã‚  And honour a little thing;I would gladly sell the secret,†Ã‚  Ã‚  Ã‚  Quoth the Pict to the King.His voice was small as a sparrow’s,  Ã‚  Ã‚  And shrill and wonderful clear:â€Å"I would gladly sell my secret,  Ã‚  Ã‚  Only my son I fear.â€Å"For life is a little matter,  Ã‚  Ã‚  And death is nought to the young;And I dare not sell my honour  Ã‚  Ã‚  Under the eye of my son.Take him, O king, and bind him,  Ã‚  Ã‚  And cast him far in the deep;And it’s I will tell the secret  Ã‚  Ã‚  That I have sworn to keep.†They took the son and bound him,  Ã‚  Ã‚  Neck and heels in a thong,And a lad took him and swung him,  Ã‚  Ã‚  And flung him far and strong,And the sea swallowed his body,  Ã‚  Ã‚  Like that of a child of ten;- And there on the cliff stood the father,  Ã‚  Ã‚  Last of the dwarfish men. â€Å"True was the word I told you:  Ã‚  Ã‚  Only my son I feared;For I doubt the sapling courage  Ã‚  Ã‚  That goes without the beard.But now in vain is the torture,  Ã‚  Ã‚  Fire shall never avail:Here dies in my bosom  Ã‚  Ã‚  The secret of Heather Ale.†

Wednesday, November 20, 2019

Bureaucratic organizational structure Essay Example | Topics and Well Written Essays - 1500 words

Bureaucratic organizational structure - Essay Example Inside each organization, there exist a wide range of regulations and procedures, which every member should adhere. Inside bureaucratic organization, every process has a structure, the roles have targets, the productivity of team is monitored and there is a design of different solutions. However, it is complicated to abide rules, follow certain policy, perform job properly and achieve common goals if the personnel do not take active part in life of organization, cannot make its own decisions concerning work and does not see or know its role in the team. To enable its employees to make decisions about their job, organizations use such strategy as employee empowerment. It helps employees to take responsibility for the results of their performace, helps them to serve customers at the proper level of the organization. The process of empowerment enables or authorizes person to think, behave, make decisions, take action and control its work without constant supervision and management from the other sides. The organization is responsible for creation of proper work environment for the employee that will help him/her to bring up the ability and want to perform its job in empowered ways. It is up to organization to remove limitations that stop staff acting in empowered ways. Such management actions give possibilities for work in the perfect organization. The important step for empowering employees is to demonstrate that the organization values its people, helps them understand and feel as if they are part of something bigger and their indivi dual job is highly appreciated. This may be executed letting employees access to the organization's vision, mission and strategic plans.